After various social networks, MailChimp now also opposes crypto currencies and ICOs. The well-known marketing and newsletter platform would like to counter the excessive fraud attempts in the industry with it. However, there are increasing accusations that significantly more than ICO advertising has fallen victim to censorship.

After Facebook, Twitter and Google, MailChimp is now also positioned against crypto currencies. MailChimp is a solution used by various companies to manage newsletters. Using a web-based platform, newsletters can not only be created, but also managed, analyzed and configured.

The Atlanta-based SaaS company is one of the most successful in the industry. In 2016, MailChimp was awarded 7th place in the Forbes Cloud 100 list.

On February 29th MailChimp is said to have changed the Acceptable Use Poliy. In these amendments, the Company has determined that it will

“Companies involved in the process of purchase, transaction, exchange, storage, marketing or development of crypto currencies, virtual currencies or other digital assets within the framework of an ICO are prohibited from using MailChimp to promote these activities.

In short: If someone wants to make money with ICOs or blockchain products, MailChimp will stand against them. In doing so, the company does not want to be directed against the blockchain, but only to prevent fraud projects, as it is said.

Discussion about crypto currencies via mailchimp ok?

MailChimp told Futurism magazine that a discussion about blockchain and crypto currencies does not fall under this new regulation. So if digital media should send information about crypto currencies via MailChimp, that would be fine – as long as the digital medium is not involved in the activities mentioned above.

The perception in the cryptoscene is another: Andreas Antonopoulos pointed out that two newsletters that did not advertise ICOs or stock exchanges have now been censored. Evan Van Ness, editor of the newsletter “the Week in Ethereum” complained passionately about the censorship and accused MailChimp of hating the blockchain. The ETC devteam and Cryptocurrency Jobs also had to complain about a censorship of their newsletter.

Fraud prevention or Web 2.0 vs Web 3.0?

As already written elsewhere, several fraudulent ICOs were to be expected. Surely no one would miss the hundredth advertising bot on Facebook, which paste the comments with “Anyone as excited about Crypto as I am? Facebook already showed, however, that such bans can be enforced very sweepingly, so that even reasonable information services have a hard time with sponsored posts.

The step of MailChimp is even more radical than the censorship of Facebook or Google. In the latter cases there is no radical censorship. The content can still be found on the social network or via the search engine. MailChimp’s policy, on the other hand, is a step towards censorship.

Since various integre enterprises from the Blockchain range had to suffer in the meantime also under the censorship measures of the enterprises mentioned above, some see behind it an attack of the centralized Web 2,0 on the decentralized Web 3,0. completely from the hand such reproaches are not to be rejected, nevertheless it is still too early for such reproaches.

In any case, it is certain that a look at alternatives to the companies mentioned is advisable.


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